A Product mix is the set of all the products and items a particular seller (or brand) sells. A product mix contains various product lines. ITC limited has a wide product mix of different products that includes cigars and cigarettes, food, lifestyle retailing, personal care, education and stationary, safety matches, and agarbattis.
A product mix has a certain width, length, depth and consistency.
Product Width: Number of product lines the company carries. ITC carries FMCGs, Hotels, Paper boards and security papers, Packaging, Agri Business, IT etc.
Product Length: Number of items in a mix: ITC's product length in FMCG is 35.
Product Depth: Number of variants in each category of a product mix. ITC FMCG Food- product depth is six (Ashirwad, Bingo, Candyman, Kitchens of India, Sunfeast, Mint-O)
Consistency: Refers to how closely related are the various product lines in the end use, or some other way. ITC's product lines are consistent in that they are consumer goods that go through same distribution channels.
The list of Product Mix (FMCG) and Product line length for ITC is as follows
Cigars and Cigarettes
Food
A product mix has a certain width, length, depth and consistency.
Product Width: Number of product lines the company carries. ITC carries FMCGs, Hotels, Paper boards and security papers, Packaging, Agri Business, IT etc.
Product Length: Number of items in a mix: ITC's product length in FMCG is 35.
Product Depth: Number of variants in each category of a product mix. ITC FMCG Food- product depth is six (Ashirwad, Bingo, Candyman, Kitchens of India, Sunfeast, Mint-O)
Consistency: Refers to how closely related are the various product lines in the end use, or some other way. ITC's product lines are consistent in that they are consumer goods that go through same distribution channels.
The list of Product Mix (FMCG) and Product line length for ITC is as follows
Cigars and Cigarettes
Food
Lifestyle Retailing
Personal Care
Education and Stationary
Safety Matches
Agarbattis
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